A.J. Daulerio Is Ready to Tell His (Whole) Gawker Story
Gee, this sounds fun :
Yet these pieces were not what pulled traffic—and Daulerio was all about the traffic. He once told a Deadspin staffer, “If less than three thousand people click on what you write, you fucked up. You might have fucked up the title. You might have fucked up the picture. You might have picked a story that no one cares about, but you fucked up.”
I don’t like that Gawker Media was sued into non-existence, and I don’t like that Daulerio now owes Hulk Hogan a hundred grand for it. But boy, this sounds like a terrible way to write, think about, or publish things of any real value.