Hulu Is Said to Plan Full Cable and Broadcast Channel Streaming
The new service would not look like a regular cable channel and would offer a more intuitive, personalized experience, one person said. It also would allow for more targeted commercials, where advertisers could select particular audiences to see their messages. An ad for cat food, for example, would be aimed at cat owners.
Sure, but first, they’ll need to figure out that I own a cat. And while we’re lead to believe that “marketers” know everything about you, I work in marketing and I can tell you that it’s a lot harder to get accurate information about somebody (unless they give it to you directly, which a lot of people weirdly do) than you’d probably think. So Hulu should absolutely know that I have not one, but two cats. Here, I’m telling you right now, Hulu. WE HAVE TWO CATS AND A BABY.
Next, they have to actually use that information and a strong enough ad-selling organization to collect a bunch of different advertisements people are willing to pay to display, so that they really can target. It’s great to know somebody owns an old SUV, unless you don’t have any new SUV advertisements ready for the slot this guy is watching.
So yes, it sounds great to say “targeted ads!”, because it always does. But lets see it. The best ad targeting I’ve seen for me, personally, is probably The Deck, and they don’t target in the traditional sense at all. They just only advertise things quasi-design-nerds would actually care about, and they only do it on channels that quasi-design-nerds pay close attention to. I click on more of those than anything else.